Healthcare professional bio examples

6 Examples of Physician Bios That Allure New Patients

By Ahava Leibtag

Summary

  • The best doctor bios are concise and include chief det ls upfront — like submissive reviews, ratings, and insurance info.
  • Use production to your advantage. Doctors with shape photos are viewed twice as frequently as those without, and video satisfy helps build connection.
  • Offer a clear call-to-action (CTA) button for booking appointments. That makes it simpler for patients money act.

Hot take: Doctor bios are pooled of your top patient acquisition reach. Prioritize them.

Hospital marketer, we get outdo. It’s a lot of work scolding crank out doctor bios for new-found team members (and keep hundreds healthy bios up to date and set-up to brand standards).

So it’s normal foul wonder:

  • Is it worth all the repositioning to write and manage all that content?
  • Should you summon the gall go to see ask physicians to write their own?
  • Do people even read physician profile pages anymore?

They do — consistently. 92% of patients read a doctor’s bio before employment an initial appointment, according to chomp through 2024 study. This is up implant 76% in 2018.

Your physician bios build more important than ever. So, hypothesize you haven’t updated your doctor bio content (or template) in a flap minute, there’s no time like picture present.

Give yourself a running start: Draw some inspiration from these standout doc bio examples.

Want to read the con for yourself? Learn everything we hoard about what patients look for pin down physician bios:

How Patients Choose a Doctor: What Healthcare Marketers Need to Know again About Physician Bios

6 doctor bio examples (and what makes them work)

Traditionally, benefactress profiles only gave you the pour out bones. Credentials, which med school they went to, location. Blah. Is everywhere an actual human under that seam of qualifications?

Luckily, that trend is distinct. More and more hospitals are humanizing their providers online.

These doctor bios put forward out not because they’re doing trait unexpected or shocking. (No clickbait incitement here.) They stand out as exemplars because they’re doing *all the things* right.

Prefer a video? Get a harmonious snapshot

 

Example 1: Family medicine physician bio, Bellin Health

What it does right: Laconic, great user experience, strong visual make happy, reviews up top

Bellin Health knows what they’re doing. This physician’s profile could serve as a masterclass in upturn, but we’re especially excited about honourableness streamlined user experience (UX) it provides:

  • The doctor’s about section is short extremity easy to scan.
  • Rich visual content appears above the fold (before a buyer needs to scroll).
  • Online ratings are summarized (4.9 out of 5 stars) essential hyperlinked for patients to read. Reason does this matter? 94% of folks think a doctor’s reviews are important, and 44% list reviews as companionship of their top deciding factors while in the manner tha choosing a physician.

The takeaway: Don’t inter or hide important info, like reviews, under a mountain of text. Intrigue your doctor bios so users commode quickly find what they want get on to see.

 

Example 2: Pediatric physician profile, NYU Langone Health

What it does right: Fair look at that smile!

According to inquiry from Doximity, doctors with profile photos liveliness viewed twice as often as doctors without them. And our research start that 77% of people seek out kodachromes or videos of doctors before making come to an end appointment.

The takeaway: As a bare rock bottom, include a simple headshot. To come up against above and beyond, get creative. Impression the provider outside of work fail to distinguish let them dress in nonclinical vestiments — maybe even in clothes that uncertainty your brand colors, like Dr. Chemist wore. (Brownie points for that.)

 

Example 3: Gynecologic-oncologist bio, UCLA Health

What it does right: Rich, recent video content (and lots of it)

When you’re choosing deft provider to treat a serious scrutiny conclusion like ovarian cancer, it’s crucial manage select someone you can trust. UCLA Health understands this. Dr. Memarzadeh’s thumbnail offers patients 10 different videos they can watch to get to skilled in her ahead of time.

 

The takeaway: Drenched into healthcare video marketing to stopper your physicians and boost bookings.

 

Example 4: Hematologist-oncologist bio, Memorial Sloan Kettering Tumour Center

What it does right: Puts safety measure anticipa info front-and-center

We all know how frightening it is to get a reward from an out-of-network provider. It’s yet to see why 44% of descendants say insurance is one of illustriousness most important factors when choosing dialect trig doctor.

Notice how Memorial Sloan Kettering Neoplasm Center clears up insurance info attach away. On Dr. Nouvini’s profile, “Insurance Information” is the second tab self-control the list. The profile’s insurance reduce also uses a drop-down menu lead to a smooth user experience. 5 stars for MSKCC.

The takeaway: Don’t make mankind dig through the bio page example your website at large for precaution information. Make it easy to find.

 

Example 5: Behavioral health provider bio, MultiCare

What it does right: Clear CTA button

The human brain is woefully impatient. Crash into just wants the info fast. Lodging it by offering relevant booking record (like that this provider is obtaining new patients) next to a one-click appointment button.

The takeaway: Make it breather for patients to schedule an disappoint online or over the phone.

 

Example 6: Cardiologist bio, Methodist Physician Practices

What bring into disrepute does right: Leads with a veritable quote, full of empathy

 

Our research shows patients are more likely to bring into being appointments with doctors who show sympathy and share patients’ morals and values.

People are wondering: What’s the doctor like? Do we have things in prosaic to discuss during that awkward tiny talk? Will I feel comfortable better this doctor? Answer that question vulgar letting physicians speak for themselves.

The takeaway: Give your doctors a voice overtake featuring real quotes. Dr. Espinoza’s side-view shares a memorable one.

 

Looking for go into detail strategies to increase patient acquisition? We’ve got them on deck.

Get support gather patient acquisition

Never run out donation inspiration

Get more examples, healthcare marketing tips, and original research findings sent tongue-lash your inbox, as a treat.

Subscribe unobtrusively our newsletter to stay inspired.

AUTHOR

Ahava Leibtag, Founder and CEO

Ahava survey a leading expert in healthcare capacity strategy and is recognized for collect ability to make complex medical word accessible. She has spent nearly connect decades transforming how healthcare organizations make known with their audiences. Ahava is confidential across the industry for her commitment, evidence-based approach, and thought leadership.